Kicked To The Curb

A few months ago this (now) viral video was posted on YouTube:

It has over 11 million hits and has been shown on various news programs.

On Monday night’s show Jimmy Kimmel revealed that the video was, in fact, a prank created by the good people at JKL:

You didn’t ask me, but I think this was a brilliant idea. Jimmy Kimmel Live! has consistently done a better job embracing and using social media than any other late-night talk show. Now, once again, they’ve found a creative way for the show to be part of the internet while promoting themselves and making some laughs at the same time. Nicely done!

If you have another minute they posted some outtakes from the shoot:

– Ben